SEO for Makers: Part 2 – Keyword Phrases & Focus Keywords

SEO for Makers: Part 2 – Keyword Phrases & Focus Keywords

SEO for Makers: Part 2 – Keyword Phrases & Focus Keywords Putting on your SEO hat is sort of a cross between being a detective and a psychoanalyst. A little sleuthing, and a little knowing how people think will go a long way. The whole idea of SEO, after...
Pricing Ninja: Figuring Your Overhead

Pricing Ninja: Figuring Your Overhead

Pricing Ninja: Figuring Your Overhead In every good pricing formula or tool there’s a spot that says “Overhead”. That one little word probably gets more blank stares than anything else in pricing. It’s relatively easy to figure out what you paid for your materials....
Sales Reps: What’s Their X-Factor?

Sales Reps: What’s Their X-Factor?

Sales Reps: What’s Their X-Factor? In the dance business we used to have a saying: “What’s her X-Factor?” No, not like the Simon Cowell train wreck that produced Susan Boyle; in our terms, the “X-Factor” was what motivated a student to walk into the dance...
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