Collection Basics

Collection Basics

Collection Basics Recently in F3 (our digital support group – check it out here) the question “how to structure a collection” came up, and a rather lively discussion ensued.   How do I design a collection that will interest buyers, and look like it...
Gelema’s Legacy

Gelema’s Legacy

Gelema’s Legacy This post was originally published in 2014. It has been updated to reflect the passage of time. My mom taught me the retail business. She taught me about open-to-buy, how to shop a line, how to rotate inventory, how to keep it fresh, and when to...


IMPOSTOR! It usually hits me at one of three times:   The middle of the night when I’m too busy and can’t sleep. You know those nights… Your body is flat exhausted but your mind won’t quit, and despite how desperately you need to sleep your...
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